Design Brief

Design Brief

Company: Lush
Location: Lush Australia
Years in business: Since 1995
Products sold: Cosmetics, soaps, etc.
Competitors: The Body Shop
Aubrey Organics

Vision/Values: Lush believes in hand-making effective products from fresh and organic ingredients. Lush do not believe in testing products on animals all tests are conducted on humans. Along with this, all products are vegetarian, some vegan.

Target Audience: Female 18-45
Medium to high income
Shares the same values as Lush

Product: Snow Fairy Shower Gel

Description: Snow Fairy is only available once a year, at Christmas time (winter in other countries.) It’s a sweet, fruity shower gel, with a sparkle of ice through it that can be used on both hair and body. Snow Fairy smells of candyfloss that takes you back to the days standing in the sweet shop and smelling the delicious lollies. The product is also vegan.

Lush Times: Lush Times is a publication released by Lush, which includes customer photos and reviews, information on products and articles about Lush’s vision and values. Lush Times includes artwork and photos to make it fun and exciting.

Mission: For the upcoming issue of Lush Times (the Christmas edition) you are to create a pictographic story about how the Snow Fairy makes her magical shower gel.

Make sure you keep in mind Lush’s values, target audience and feel of the publication (see references.) Think pink, candy, organic, vegan and fun. It can be cheeky and funny and try to include a kitty!

For a little help about the Snow Fairy refer to A Magical Tale From Lush Land. https://www.lush.co.uk/content/view/1511

What Lush want’s to achieve…

Lush wants it’s loyal customers to know that Snow Fairy is back!
Introduce new customers to the product.
Ultimately expanding customer base.

Mandatory elements

Use of the words fresh & organic.
Must include the colour pink and ice sparkle.
Will need to fit on half an A3 sized page.
Incorporate elements from A Magical Tale From Lush Land.
Keep it cute.

References

Examples of Pictographic Narratives